The 'rebranding' of the war on terror: Bush team wants to play down military aspects and focus on the 'struggle against violent extremism.'
By Tom Regan | csmonitor.com, posted July 28, 2005 at 11:30 a.m.
What's in a name? Would the "war on terrorism" with a new brand be just as effective?
The Daily Telegraph reported Wednesday that the phrase "war on terror," which coalition officials have used over the past four years, will be "phased out in favor of more nuanced language." US officials are instead starting to use the "less than snappy phrase struggle against violent extremism.' "
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What's in a name? Would the "war on terrorism" with a new brand be just as effective?
The Daily Telegraph reported Wednesday that the phrase "war on terror," which coalition officials have used over the past four years, will be "phased out in favor of more nuanced language." US officials are instead starting to use the "less than snappy phrase struggle against violent extremism.' "
MORE
posted by Gordon Stables | 9:13 AM
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